Pr.co is perfect for advertising agencies, marketing teams, global PR teams and PR professionals because it both allows the publication of news and workflow management. As the user, you are able to set up a newsroom, write news, publish news, and assign tasks to other writers. It is a collaboration tool that may be used globally over the Internet.
Generate and publish news
Pr.co allows you to write your news posts and press releases, and it allows you to collaborate with other writers and publishers. You may publish news, prepare press kits, add clippings, and expand your audience by giving away snippets of future releases. Distribute your information via your email list and measure the results with real-time analytics. You may assign roles for writers, approve workflow and edit the work that other people submit.
A good tool for people who have to manage numerous writers
If you work in public relations or news dissemination, then you probably have publishing tools that are as good as (or better) than Pr.co. The tool shines when it comes to managing remote workers using the Collaborate add-on. You can collaborate and command other writers, you can set them tasks and deadlines, and you can monitor their workflow from one place. It is suitable for smaller and middle-sized agencies or PR offices. You may also enjoy it as a centralized publishing tool, but there are cheaper publishing tools out there that you should consider if you are not using this tool to collaborate and/or command other writers.